Stefano Boeri Architetti takes care of your personal information and undertakes to guarantee its confidentiality and security.

We are providing you with the following information to explain you why you are receiving our press release, how did we obtain your personal data, how we use them and what we do to guarantee their confidentiality.

We recommend that you read this policy in full to ensure you are fully informed.

If you have any questions, please contact us using the contact details at the end of the present document.

Category and source of processed Data

According to the guidelines of the General Data Protection Regulation (GDPR) valid from May 25 2018, we hereby inform you that you are receiving our press releases because you have been included in a special list, that we use only to send to our contacts news about our projects, activities and events.

You are part of this list because your data are in the list of specialized journalists provided to us by Mediadata S.r.l., a company settled in Milan, Italy, Via Campagnoni 30, with which we have entered into a license agreement for the use of databases and press release management software.

For more information referring the processing of data made by Mediadata S.r.l. and the communication to third parties of data, we invite you to read the information to the present link (https://www.mediadata.it/wp-content/uploads/2019/02/privacy_policy_giornalisti.pdf). The Data we process in order to send our press releases are just your name and surname, name of the editorial staff, the role of the Journalist within the editorial staff, your areas of competence / interest, in the last few journalist sessions, the email address of your editorial office and your editorial telephone number, and social media addresses. This would enable us to personalize our email.

Data processing legal base and purpose

The processing of your data for the purpose of sending our press releases is based on our legitimate interest to ensure a correct communication and to promote the company image.

Since this type of processing does not require your express consent, we have carefully considered that our legitimate interest (related to the purpose of corretc communicatione promoting our business) is always balanced and does not override your fundamental rights and freedoms.

For this reason we committ ourselves to include in the lists of recipients of our press release only those people who have expressed interest in our business or journalists specialised in topics we are interested in. And for this reason we have decided that, as soon as you are included in the list, we will send you an email to give you news and to allow you, if you do not agree to receive our press release, to deactivate the service simply and quickly by clicking a button in our email.

In any case, you can, at any time, exercise your right of opposition according to article 21 of GDPR by sending an email to the address [email protected].

Use of the email service provided by “Mediaddress”

We would like to inform you that we use Mediaddress services to send our press release.

Mediaddress is a press release distribution platform owned by Mediadata S.r.l., settled in Milan, Via Compagnoni 30.

Your email addresses and the further details we described in this information are stored on the Mediaddress servers to allow Mediadderess to spread our press release more quickly and in a more personalized way.

Mediaddress can by its own admission also use this data to enhance or improve its own services, e.g. to technically enhance the dispatch procedure or for commercial purposes to be able to determine which countries the recipients are from.

We trust the reliability, IT security and data security of Mediaddress.

You can view the Mediaddress privacy policy here: Mediaddress privacy policy https://www.mediadata.it/wp-content/uploads/2019/02/privacy_policy_giornalisti.pdf and https://www.mediaddress.it/privacy_policy_aziende.pdf.

The email service provider Mediaddress is used, the statistical surveys and analyses are performed and the registration procedure is recorded based on our legitimate interests pursuant to Article 6, Paragraph 1, letter f of the General Data Protection Regulation (GDPR).

Our interests focus on the use of a user-friendly and secure press release system that serves our business expectations.

Statistical surveys and analyses

Our emails contain a “web beacon”, i.e. a pixel-size file that is retrieved from the Mediaddress server whenever you open our emails.

This means that, when you receive our email, technical information, such as information on the browser and your system as well as your IP address and the time of retrieval will be retrieved.

This information is only used to make technical improvements to services and may be assigned to individual press release recipients for technical reasons only.

The statistical survey permits us to know whether the email have been opened, when they have been opened and which links have been clicked on.

This kind of information helps us to adapt our email’s contents and to send you emails interesting to you.

Online access and data management

There are instances where we lead our email recipients to the Mediaddress web pages, e.g. whether email recipients desire to correct his data or consulting Mediaddress Privacy Policy which can only be accessed on its web site.

Please be aware that cookies are used on the Mediaddress web pages and personal data is therefore processed by Mediaddress, by its partners and by the service providers it uses. We have no influence on this data collection. You can find more information in the privacy statement of Mediaddress.

Termination and Revocation of consent

You may ask to be deleted from our list at any time. This means you also don’t consent to the distribution of our email via Mediaddress and the statistical analyses. It is not possible to cancel the distribution via Mediaddress and the statistical evaluation separately.

You can find a link to opt out from the press release service at the end of each email sent to you.

Your rights under GDPR

We inform you that at any time you can exercise your right to opt out and to obtain from us, where appropriate, access to your personal data as well as rectification or erasure of such data or the restriction of the processing concerning you, and to object to the processing (pursuant to Articles 15 to 22 of the Regulation). Please contact [email protected] to lodge all requests to exercise these rights.

Right to lodge a complaint

If you consider that the processing of personal data relating to you infringes the Regulation, you have the right to lodge a complaint with the Garante pursuant to Article 77 of the Regulation, or else to bring a judicial proceeding against us pursuant to Article 79 of GDPR.

Data Controller

The data controller for the purposes set forth above is Stefano Boeri Architetti S.r.l., Via Donizetti 6, 20123 Milano (Email: [email protected], phone: +39 0255014101).

Data Processors

Other entities are recipients of the data collected for the purposes above mentioned. They have been appointed as data processors by Stefano Boeri Architetti S.r.l., pursuant to Article 28 of the Regulation.

The complete list of Personal Data Processors may be requested at any time to Data Controller.

The personal data collected as above are also processed by staff from the Stefano Boeri Architetti S.r.l., acting on specific instructions concerning purposes and arrangements of such processing.